improving how people, process,
 data & technology work together  

Strategy & Design Data Management Campaign Management Business Analytics

We specialize in understanding your business challenges, pinpointing the opportunities, as well as designing & executing the right pragmatic and effective solutions. Our focus is on helping companies extract more value from their customers.  


There are four areas where we can be fully engaged as your business partner to design & build or we can be your Subject Matter Expert (SME), the helping hand to provide guidance, our expertise & strategic leadership to ensure the success of your project

STRATEGY DESIGN-PROCESS

STRATEGY DESIGN-PROCESS

DATA MANAGEMENT

DATA MANAGEMENT

CAMPAIGN AUTOMATION

CAMPAIGN AUTOMATION

BUSINESS ANALYTICS

BUSINESS ANALYTICS

HELPING ENABLE OUR CLIENTS TO
IMPROVE THEIR CUSTOMER EXPERIENCE

​​FOUNDED BY JILL M. SPEIRS

M2 was founded in 2004 by Jill M. Speirs. Since 2011, M2 has built a global practice focused on clients solutions which leverage the Adobe Marketing Cloud. M2’s strategic partnership with Adobe dates back to 2011 with Neolane (now Adobe).

​​​​SOLUTIONS FOR THE MARKETER

​In 2011, M2 was transformed into a boutique management consultancy that has built a practice in North America focused on Marketing Automation specifically, Adobe Campaign.

​​USA, CANADA, AND EUROPE

Our team’s expertise crosses both business & technology: strategy, business improvement, technology selection & implementation, data management, campaign design, analytics, training & much more…

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Services

WE WORK WITH YOUR TEAM FROM STRATEGY TO
DESIGN, IMPLEMENTATION & YOUR ONGOING SUCCESS

DESIGN - ENSURE THE RIGHT
END TO END PROCESS

From process mapping, to process optimization, to full process re-design, we help address challenges on the journey to process excellence & efficiency.

ROADMAP - ENSURING THE RIGHT IMPLEMENTATION PATH

We take a phased approach to implementation to ensure each phase delivers Rapid Wins & the desired level of change is realized.

IMPLEMENTATION - ENABLING THE SOLUTION OPTIMIZATION

We will guide you through capturing your businesses processes, campaign requirements & data architecture to ensure seamless, quick & productive solution implementation.

KNOWLEDGE TRANSFER - PROVIDING ONGOING SUPPORT

Need just a helping hand or ongoing support, we are here to provide that knowledge transfer to your team.

Our Clients
Eric Champagne, Vice President, Marketing & Ecommerce

“It is with great pleasure, enthusiasm and gratitude that I am writing to endorse the quality of the work performed for La Capitale General Insurance by Jill Speirs & her team at M2. At first, our decision to hire Jill and her team was for business reasons such as their subject matter expertise and in depth industry knowledge. Her proven track record in marketing strategy, multi-channel campaign management and deep understanding of the underlying marketing technologies for the financial industry was certainly reassuring and did contribute to the success of our project. However, not only did she prove our decision was right from this first perspective, but she delighted our team by consistently showing her high standards of integrity, professionalism and true customer focus from the early planning stages to the implementation. Consequently, I can testify about the unquestionable value of her services by simply stating that our investment in M2 had generated a positive return even before any marketing activity had taken place!”

Our Clients
Chris Marrett, President

“ I had distinct pleasure of working with Jill and her M2 team for almost two years on a broad-ranging consulting engagement to help think through our multi-channel direct marketing process and infrastructure, As a larger organization with a 25+ year history, Jill was extraordinarily valuable in her ability to help us challenge some of our preconceptions about our business approach, and help us think through high=ROI strategies for dramatically improving underlying direct marketing infrastructure and business processes. In addition to the obvious business strength and insight Jill brings to a project, I would also note that she is an extraordinarily pleasant and thoughtful business partner who is enjoyable to collaborate with. I would wholeheartedly recommended Jill and M2 Partners to anyone looking for top-notch help with business process management, marketing automation or customer analytics.”

Our Clients
John Sahagian, Vice President, Marketing

“Looking back, it’s actually hard to believe that M2 was introduced to BCU as a software implementation provider. While the implementation was successful, we quickly realized that the real value in working with M2 was their deep understanding of marketing strategy, planning and execution and how to leverage modern marketing technology to be successful in these areas. Jill Speirs and her team have real-world experience and have been nothing less than diligent and committed in working for BCU’s ultimate success.”

Our Clients
Les Howell, Project Lead

We hired M2 to help transition our company into a marketing machine. The complexity of this task has prevented us from taking any significant steps in that direction for many years. The M2 team has assisted us in that journey by implementing a best-in-class campaign management automation system called Adobe. Their marketing and Adobe expertise have been essential to re-orient our legacy thinking and praxis. It is an iterative process, with much discovery occurring within the implementation. And with each new hurdle the team has come through re-designing to match our need. The multi-market energy retail vertical is a tremendously complex animal to tame, and Jill and her team are emerging from the ring successful because of the strength of their expertise and flexibility. Well done Jill.

Contact

IMPROVING HOW PEOPLE, PROCESS, DATA & TECHNOLOGY WORK TOGETHER

President & CEO

Jill M. Speirs,M2 Partners Inc.


1.647.823.9707

jill.speirs@m2partners.ca

Technical Services

Mehdi Berrahou,M2 Partners Inc.


1.416.972.5073

Mehdi@m2partners.ca

Implementation Services

Steve Fritz,M2 Partners Inc.


1.480.363.1061

Steve.fritz@m2partners.ca

General Enquiries

M2 Office,M2 Partners Inc.


1.416.972.5073

Office@m2partners.ca

2 Bloor St, West I  Suite 1902 I  Toronto I  ON I M4W 3E2